Inside the Sad, Expensive Failure of Google Plus

Remember Google Plus? Seth Fiegerman goes behind the scenes on its creation for Mashable:

For those elsewhere in the company, Google’s approach to Plus represented a radical departure. Most Google projects started small and grew organically in scale and importance. Buzz, the immediate predecessor to Plus, had barely a dozen people on staff. Plus, by comparison, had upwards of 1,000, sucked up from divisions across the company. One employee on a different team recalled thinking at this time, “Where have our engineers gone?”

That’s no way to make a successful product. Google Plus was never anything more than chasing Facebook.

★ Monday, 3 August 2015