Remember Google Plus? Seth Fiegerman goes behind the scenes on its creation for Mashable:
For those elsewhere in the company, Google’s approach to Plus
represented a radical departure. Most Google projects started
small and grew organically in scale and importance. Buzz, the
immediate predecessor to Plus, had barely a dozen people on staff.
Plus, by comparison, had upwards of 1,000, sucked up from
divisions across the company. One employee on a different team
recalled thinking at this time, “Where have our engineers gone?”
That’s no way to make a successful product. Google Plus was never anything more than chasing Facebook.