I read this like eight or nine hours ago, and I still don’t know what to think of it. It’s worth knowing going in that Rhinehart is the creator of Soylent, and Soylent 2.0 launched today. So I think Andy Baio is right that this post was purposefully written to go viral.
The thing is, I can’t tell whether this is parody or not. Seems like certain aspects have to be a joke (e.g., his wardrobe: once-worn clothing custom-made in China), but I thought Soylent was a joke when I first heard about it. Even if it is a PR ploy, it’s a damn clever one — at once both deeply thought-provoking and enragingly obnoxious.
★ Monday, 3 August 2015