Mark Bergen: ‘Three Reasons Why Google Is Unlikely to Buy Twitter’

Mark Bergen, Google beat reporter for Recode:

As markets closed yesterday, Twitter’s stock sank to its lowest level ever — a drop that raised speculation, yet again, that another company would take it over. At only a $19 billion market valuation, that’s not a surprise.

Neither is the other company most often cited as its obvious buyer: Google.

“At some point, it is just simple math that Google grabs it,” said one person close to the situation. “Why they haven’t yet is a mystery.” […]

Still, that talk has gone nowhere, and there is good reason for that. Despite the seemingly natural fit, there is a just as strong if not stronger case that Google should not make the move.

★ Tuesday, 4 August 2015