Not much here, other than Page’s press release announcing the change. Here’s another quote from it, though, regarding the name “Alphabet”:
We liked the name Alphabet because it means a collection of
letters that represent language, one of humanity’s most important
innovations, and is the core of how we index with Google search!
We also like that it means alpha‑bet (Alpha is investment return
above benchmark), which we strive for! I should add that we are
not intending for this to be a big consumer brand with related
products — the whole point is that Alphabet companies should have
independence and develop their own brands.
Notable is the domain name: abc.xyz. That’s pretty clever. It also implies wanting to span the gamut from A-Z — just like Amazon’s “A→Z” logo.
Branding-wise, it’s loosely Google-y, but different. The website and logo mark are set using Circular, a geometric sans serif by Laurenz Brunner.
No word on whether they considered the name “Qwikster” before settling on “Alphabet”.
★ Monday, 10 August 2015