On Alphabet’s Simple Logo

Liz Stinson and Margaret Rhodes, writing for Wired:

Whereas Google’s goofy logo reflected a not-quite-mature web, Alphabet’s rational, bright red wordmark signals a growing-up phase. If Google’s logo reflects a campus with multi-story slides and themed conference rooms, Alphabet’s says, “I have a lobby full of Knoll furniture.”

It’s a good, simple mark.

★ Tuesday, 11 August 2015