Periscope, by the Numbers

Periscope, on why their primary metric for growth is “time watched”, not daily or monthly “active users”:

Optimizing for DAU/MAU doesn’t properly motivate our team to create a product that people love. Here’s why: if we were motivated to grow DAU, we’d be incentivized to invest in a host of conventional growth hacks, viral mechanics, and marketing to drive up downloads. This direction doesn’t necessarily lead to a better product, or lead to success for Periscopers. We hold ourselves accountable to Time Watched as an organizational measure because it reflects the kernel of our product, and our core values.

See also: Ev Williams on monthly active users back in April.

★ Friday, 14 August 2015