Real-World Results of iOS 9 Safari Content Blocking

Owen Williams, writing for The Next Web:

The effect of using a content blocker on iOS is, to be honest, something publishers should be deeply afraid of. I don’t really care about advertising actually appearing on sites, I just care about how fast the site itself loads over a constrained connection.

Bloomberg and iMore are some of the worst offenders — both sites have almost finished loading entirely with Crystal enabled, before the page with advertising even shows on the screen.

Like I wrote last month, a reckoning is coming. iOS 9 Safari content blockers will dramatically speed up web page loading times, and they will remove unwanted cruft junking up the page. Everyone who finds out about them will install and use one.

Monday, 24 August 2015