Swatch CEO: ‘Apple Watch Is an Interesting Toy’

Samuel Gibbs, reporting for The Guardian:

Nick Hayek Jr. said that later this year Swatch will sell smartwatches that last nine months per battery. The company launched its first smartwatch in 2003 in partnership with Microsoft, and have sold connected watches since 1996.

In an interview with Swiss newspaper Tages-Anzeiger, Hayek Jr. said: “The Apple watch is an interesting toy, but not a revolution.”

Sounds familiar.

★ Thursday, 27 August 2015