Amazon, Cisco, Google, Intel, Microsoft, Mozilla and Netflix today
announced that they have formed a new open source alliance — the
Alliance for Open Media — with the goal of developing the next
generation of royalty-free video formats, codecs and other related
It’s not often we see these rival companies come together to build
a new technology together, but the members argue that this kind of
alliance is necessary to create a new interoperable video standard
that will work across vendors and platforms. While it goes
unmentioned in the announcement, it’s also clear that none of the
members involved in this alliance want to have to pay royalties to
the likes of MPEG LA.
There seems to be a conspicuous absence from the list of companies involved.