There is clearly a viable market for streaming media players like
Apple TV, Roku, and Amazon Fire TV. However, the bigger
opportunity is breaking into the market for Pay TV set top boxes,
which today are less compelling products but retain access to the
content consumers want. The only way any tech company will be able
to pull that off is by having a TV Service to accompany their
hardware. Of the companies with streaming media products on the
market, only one is rumored to be working on such a service.
Unlike its competitors, Apple is playing the long game in the TV
market. Apple TV’s long term goal is not about beating Amazon,
Google, or Roku in the streaming media player market, it’s about
redefining the TV market by building a true smart TV platform.