The coming reckoning for publishers is not “because of Apple”. It’s because of the choices the publishers themselves made, years ago, to allow themselves to become dependent on user-hostile ad networks that slow down the web, waste precious device battery life, and invade our privacy. Apple has simply enabled us, the users who are fed up with this crap, to do something about it. If aggressive content blocking were enabled out of the box, by default, I could see saying the result is “because of Apple”. But it’s not. What’s about to happen is thus because of us, the users.