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Welcome to the Block Party

Casey Johnston has a interesting piece for The Awl on the reckoning that’s coming when ad-blocking goes mainstream with iOS 9:

The Awl’s publisher Michael Macher told me that “the percentage of the network’s revenue that is blockable by adblocking technology hovers around seventy-five to eighty-five percent.”

They better move fast. iOS 9 probably ships tomorrow.

Wednesday, 16 September 2015