Casey Johnston has a interesting piece for The Awl on the reckoning that’s coming when ad-blocking goes mainstream with iOS 9:
The Awl’s publisher Michael Macher told me that “the percentage of
the network’s revenue that is blockable by adblocking technology
hovers around seventy-five to eighty-five percent.”
They better move fast. iOS 9 probably ships tomorrow.
★ Wednesday, 16 September 2015