Apple Watch Satisfaction

Pogue’s aforelinked criticism of Apple Watch as being too complex made me think back to this months-ago piece from Ben Bajarin, regarding a customer satisfaction survey he helped Wristly conduct:

As I listened to 14 different people tell me about their Apple Watch, I observed a pattern. Those whose job it was to think about the Apple Watch or who were early adopters who thought deeply about tech and the tech products they buy, were all much more critical of the watch. You could tell they evaluated it and thought about it deeply from every angle by their responses. Then I talked with teachers, firefighters, insurance agents, and those not in the tech industry and not hard-core techies. These groups of people couldn’t stop raving about the Apple Watch and how much they loved the product. It was almost as if the farther away people were from tech or the tech industry, the more they liked the Apple Watch.

As we filtered the customer satisfaction answers by profile we saw something that fit this observation. While every profile ranked high in one of the two top satisfaction responses, it was the non-tech users who ranked the highest for “very satisfied/delighted” by the Apple Watch.

Whether it’s good or bad for Apple Watch in the long-term, I don’t know, but I think there’s something to this.

Friday, 18 September 2015