And advertisers have had fifteen years to show self restraint.
They’ve had the chance to not secretly track people, set cookies
for their own benefit, insert popunders and popovers and
poparounds, and mostly, deliver us ads we actually want to see.
Alas, it was probably too much to ask. And so, in the face of a
relentless race to the bottom, users are taking control, using a
sledgehammer to block them all. It’s not easy to develop a white
list, not easy to create an ad blocker that is smart enough to
merely block the selfish and annoying ads. And so, just as the
default for some advertisers is, “if it’s not against the law and
it’s cheap, do it,” the new generation of ad blockers is starting
from the place of, “delete all.”