Apple Inc. is accelerating efforts to build an electric car,
designating it internally as a “committed project” and setting
a target ship date for 2019, according to people familiar with
The go-ahead came after the company spent more than a year
investigating the feasibility of an Apple-branded car, including
meetings with two groups of government officials in California.
Leaders of the project, code-named Titan, have been given
permission to triple the 600-person team, the people familiar with
the matter said.
Apple has hired experts in driverless cars, but the people
familiar with Apple’s plans said the Cupertino, Calif., company
doesn’t currently plan to make its first electric vehicle fully
autonomous. That capability is part of the product’s long-term
plans, the people familiar with the matter said.
Apple Car Sport: $25,000.
Apple Car: $40-60,000.
Apple Car Edition: $250,000.