Apple has acquired a UK-based start-up whose
artificial-intelligence software helps computers and people speak
to each other in a more natural dialogue, according to people
familiar with the deal.
VocalIQ uses machine learning to build virtual assistants that
try to recreate the type of talking computers that appear in
science-fiction films such as Samantha in Her or Jarvis in Iron
Man. The deal marks Apple’s third acquisition of a UK company
All major technology companies are pouring billions into building
up of services like Siri, Google Now, Cortana and Alexa. Each was
launched with a huge bang, promising great things but fell well
short of consumer expectations. Some ended being used only as
toys, like Siri. The rest, forgotten. Unsurprisingly.