Universal Search on Apple TV Will Be an API for Developers

John Paczkowski, writing for Buzzfeed last week:

In a recent interview with BuzzFeed News, Apple CEO Tim Cook said universal search in Apple TV is not something that the company plans to reserve for key content partners. “At launch we’ll have iTunes, Netflix, Hulu, Showtime, and HBO — so we’ll have five major inputs into universal search initially,” Cook said. “But we’re also opening an API, so that others can join in.”

I figured this would be open to all third-party apps, but it’s good to hear confirmation. (Sounds like it’s similar to Spotlight’s open search APIs on OS X.)

(Another Apple TV-related thought: even though Amazon won’t sell Apple TV hardware, that doesn’t necessarily preclude them from making a Prime app for Apple TV. And if the universal search API is open, Prime video could be included in that, too.)

Wednesday, 7 October 2015