Overcast 2

Lots of new features, headlined by a new streaming engine (you can start listening to un-downloaded episodes as soon as you hit Play). But more interesting to me is the new business model. Marco Arment:

Overcast 1.0 locked the best features behind an in-app purchase, which about 20% of customers bought. This made enough money, but it had a huge downside:

80% of my customers were using an inferior app. The limited, locked version of Overcast without the purchase sure wasn’t the version I used, it wasn’t a great experience, and it wasn’t my best work.

With Overcast 2.0, I’ve changed that by unlocking everything, for everyone, for free. I’d rather have you using Overcast for free than not using it at all, and I want everyone to be using the good version of Overcast.

If you can pay, I’m trying to make up the revenue difference by offering a simple $1 monthly patronage. It’s completely optional, it doesn’t get you any additional features, and it doesn’t even auto-renew — it’s just a direct way to support Overcast’s ongoing development and hosting without having to make the app terrible for 80% of its users.

Really curious to see how this works. $1/month for a great app that I use almost every day seems like a great deal.

★ Friday, 9 October 2015