His online dominance is striking: Over the past two months, on
Twitter alone, he has been mentioned in 6.3 million conversations,
eight times as many as Republican rivals like Marco Rubio, Carly
Fiorina and Ben Carson — not to mention more than three times as
many as Hillary Rodham Clinton and nearly four times as many as
Bernie Sanders. He is retweeted more than twice as often as Mrs.
Clinton and about 13 times more frequently than Jeb Bush,
according to data compiled as of Friday by Edelman Berland, a
market research firm that studies social media. His Twitter
following (4.36 million) dwarfs that of the rest of the Republican
field, and in the coming weeks, he is expected to surpass Mrs.
Clinton (4.39 million).
In an interview at his office — interrupted repeatedly by Mr.
Trump’s picking up his Samsung Galaxy cellphone, loading new
tweets with his index finger and marveling at his nonstop mentions
(“Watch this!” he implored) — the candidate compared his Twitter
feed to a newspaper with a single, glorious voice: his own.
“The Ernest Hemingway of a hundred and forty characters,” he said,
quoting a fan.
He has no computer or tablet in his office. Just his phone.