Steven Levy scores another scoop for Medium’s Backchannel:
The input device, dubbed the Magic Mouse 2, would look to users
exactly like the previous model. But on the inside and underneath,
everything would be different, mainly because Apple was switching
to a rechargeable lithium battery instead of the previous
replaceable alkaline ones.
Late in the process, everything seemed to be going fine. The
internal lithium battery was custom-engineered to fit the cavity.
The redesigned antenna — necessary to deal with the potential
interference from an internal battery — was working well.
But one thing was totally unacceptable.
The mouse didn’t sound right.
That’s what Apple engineering leaders Kate Bergeron and John
Ternus told me recently, when I became the first reporter to
venture into the Input Design Lab.
Great read. Update: This bit from Phil Schiller explains Apple’s entire product line, including why they keep making devices ever thinner:
Schiller, in fact, has a grand philosophical theory of the Apple
product line that puts all products on a continuum. Ideally, you
should be using the smallest possible gadget to do as much as
possible before going to the next largest gizmo in line.
“They are all computers,” he says. “Each one is offering computers
something unique and each is made with a simple form that is
pretty eternal. The job of the watch is to do more and more things
on your wrist so that you don’t need to pick up your phone as
often. The job of the phone is to do more and more things such
that maybe you don’t need your iPad, and it should be always
trying and striving to do that. The job of the iPad should be to
be so powerful and capable that you never need a notebook. Like,
Why do I need a notebook? I can add a keyboard! I can do all these
things! The job of the notebook is to make it so you never need a
desktop, right? It’s been doing this for a decade. So that leaves
the poor desktop at the end of the line, What’s its job?”
★ Tuesday, 13 October 2015