PC Companies Did What?

Ken Segall, on a stupid new ad campaign:

Even more amazing, four companies happily signed up for the effort: Dell, HP, Intel and Lenovo. (Hereafter referred to as “co-conspirators.”) It boggles the mind that at least one person in each of these four PC companies (and likely far more) thought this was a good strategy. […]

The goal was to dial up the PC lust factor by screaming that PCs can do things other devices can’t. And what better way to do this than come up with a catch phrase: “PC does what?” And for extra catchy-ness, the line can be shouted instead of spoken.

Good idea, except (A) it’s not catchy, and (B) it’s embarrassingly awkward.

The desperation is palpable.

Update: Also, this.

Thursday, 22 October 2015