Even more amazing, four companies happily signed up for the
effort: Dell, HP, Intel and Lenovo. (Hereafter referred to as
“co-conspirators.”) It boggles the mind that at least one person
in each of these four PC companies (and likely far more) thought
this was a good strategy. […]
The goal was to dial up the PC lust factor by screaming that PCs
can do things other devices can’t. And what better way to do this
than come up with a catch phrase: “PC does what?” And for extra
catchy-ness, the line can be shouted instead of spoken.
Good idea, except (A) it’s not catchy, and (B) it’s embarrassingly
The desperation is palpable.