After racking up the year’s best per-screen average in its opening
weekend and doing strong business in limited expansion, Steve
Jobs hit a stumbling block in its national release. It debuted to
a measly $7.3 million, only a little more than the $6.7 million
that Jobs, a critically derided film about the iPhone father
with Ashton Kutcher, made in its initial weekend. Going into the
weekend, some tracking suggested that the picture would do as much
as $19 million.
So what went wrong?
There’s talk that word-of-mouth will help, but I think otherwise. It’s a movie about a man’s strained relationship with his daughter. That’s not what people should or do expect from a film titled Steve Jobs.