Sony offered James Bond star Daniel Craig a $5 million fee to put
the forthcoming Sony Xperia Z4 smartphone in the forthcoming film
Spectre, but Craig and Spectre director Sam Mendes resisted
because “James Bond only uses the ‘best.’”
Craig and Mendes had concerns other than cash, it seems from that
“BEYOND the $$ factor, there is, as you may know, a CREATIVE
factor whereby Sam and Daniel don’t like the Sony phone for the
film (the thinking, subjectively/objectively is that James Bond
only uses the ‘best,’ and in their minds, the Sony phone is not
the ‘best’),” wrote Andrew Gumpert, President of Worldwide
Business Affairs and Operations for Columbia Pictures.
Seems pretty obvious which phone Bond ought to be using.