How Bond Got Stuck With a Sony Xperia Phone

I missed this from back in April:

Sony offered James Bond star Daniel Craig a $5 million fee to put the forthcoming Sony Xperia Z4 smartphone in the forthcoming film Spectre, but Craig and Spectre director Sam Mendes resisted because “James Bond only uses the ‘best.’”

Craig and Mendes had concerns other than cash, it seems from that second email.

“BEYOND the $$ factor, there is, as you may know, a CREATIVE factor whereby Sam and Daniel don’t like the Sony phone for the film (the thinking, subjectively/objectively is that James Bond only uses the ‘best,’ and in their minds, the Sony phone is not the ‘best’),” wrote Andrew Gumpert, President of Worldwide Business Affairs and Operations for Columbia Pictures.

Seems pretty obvious which phone Bond ought to be using.

(Via Henry Mance, writing for The Financial Times.)

Sunday, 1 November 2015