TAG Heuer Connected Watch Side-by-Side With Vintage Heuer Carrera

It’s a really big watch.

See also: Video of TAG’s announcement event today (for real this time — sorry for the wrong link on this earlier), hosted by Hodinkee’s Ben Clymer. Say what you will about the watch itself, you certainly can’t fault TAG Heuer CEO Jean-Claude Biver for a lack of enthusiasm. Skip to the 28:00 mark to hear him explain the “connected to eternity” trade-in program.

And whatever you do, don’t miss the ending, when Biver cuts the cheese right on stage.

★ Monday, 9 November 2015