The Seattle Times reveals that the 7,500 square foot store will
feature books that based on Amazon.com data. “We’re taking the
data we have and we’re creating physical places with it,” Jennifer
Cast, VP of Amazon Books told The Seattle Times. “We’re
completely focused on this bookstore. We hope this is not our only
one. But we’ll see.”
However, it is towards the end of the press release accompanying
the news that Cast tips her hand and why I believe why this is one
of the many stores to come. “At Amazon Books, you can also test
drive Amazon’s devices. Products across our Kindle, Echo, Fire TV,
and Fire Tablet series are available for you to explore, and
Amazon device experts will be on hand to answer questions and to
show the products in action.” she writes.
The growing arsenal of devices, intelligence derived from data,
and desperate need to create physical experiences around books
were my three reasons why I had predicted in June 2010 that
Amazon will eventually have to open physical locations.
Good call by Om.
The fact that they’re all-in on Fire TV — refusing to sell Apple TV or Chromecast, and (apparently) refusing to build a Prime app for Apple TV — shows that they’re serious about getting people to buy their devices.