If you were unaware, Amazon has actively promoted
“showrooming”, which is the act of standing in a
brick-and-mortar bookstore, looking at a book, and then buying it
on Amazon, rather than from the bookstore. You’re using the
bookstore as a showroom for Amazon, but the bookstore, which pays
rent and salaries and all the other expenses of running a small
business, gets absolutely nothing. BuzzFeed picked up my above
tweet and ran it as part of a listicle about Amazon Books. My
issue with BuzzFeed’s listicle was that they included my tweet as
a “joke.” I was dead serious. So this morning, the good people at
Shelf Awareness gave my tweet a signal boost and I clarified that
I absolutely meant what I said:
Serious offer: first person who showrooms Amazon Books gets a
gift certificate to @ElliottBayBooks. Send pictures.
It didn’t take long for someone to bite.
This is glorious.