Farhad Manjoo, writing for the NYT:
Yet the initial success followed by recent sluggishness is beside
the point. The larger story of Ms. Mayer’s tenure at Yahoo is one
of a transformation so modest it borders on stasis. Over all,
Yahoo remains much the same business it was three years ago. It is
a far-flung collection of news, entertainment and communications
destinations supported by ads. Ms. Mayer was hired to build
something novel. Instead, at best, she appears to be building a
better Yahoo — with debatable results.
“Inability” to bet the farm might be the wrong word — it could just be “unwillingness”. But I agree with his main point — Yahoo needed a major shake-up, and thus far it hasn’t happened.
★ Thursday, 3 December 2015