Great post from Yoni Heisler, writing at BGR:
One of the more interesting aspects of Apple’s legal battle with
Samsung is that it gave us an unprecedented look behind the veil
of secrecy that typically shrouds all aspects of Apple’s product
development and day-to-day operations. Over the course of
discovery, innumerable court filings, and a fascinating trial, the
inner workings of Apple were brought to the forefront for the fist
time in history. From photographs of iPhone prototypes to how
Apple conducts market research, Apple’s legal battles with Samsung
provided tech enthusiasts with a treasure trove of previously
With Samsung now agreeing to pony up for damages, we thought it’d
be a good time to take a step back, reminisce, and take a look at
some of the more interesting nuggets of information the
hard-fought patent dispute brought to light.
So interesting to see Apple’s unreleased prototypes. Some of them hinted at things to come, but some of them were clearly dead ends.
Here’s an interesting nugget:
An Apple survey revealed that upwards of 78% of iPhone users buy
cases for their devices.
Anecdotally, four-out-of-five sounds about right.
★ Tuesday, 8 December 2015