Some perspective to keep in mind first. While about 12% of our
panelists have mentioned in prior survey knowing at least one
person who wasn’t happy with Apple Watch, the same panel gave
Apple Watch a 97% satisfaction rating in July confirmed by a 96%
approval rating in October.
We have had to wait until earlier this month and the help of
Philip Elmer-DeWitt who wrote about our intent earlier this
month, to garner sufficient voices. We have now captured
completed surveys from just over 330 people who stated that they
owned an Apple Watch and were not satisfied with it. A final point
to note, since we do not have a technical way to verify if someone
has truly owned the Watch, we relied on basic data scrubbing to
prevent contributions of a spammy nature.