Lukas Alpert and Jack Marshall, writing for the WSJ:
When Washington Post owner Jeff Bezos received an email from a
reader complaining about the time it took for the mobile app to
load, he immediately fired off a note to the newspaper’s chief
information officer. The message was simple: fix it.
“We looked at the problem and I told Jeff I thought we could
improve the load time to maybe two seconds. He wrote back and
said, ‘It needs to be milliseconds,’” said Shailesh Prakash, who
heads the Post’s technology team as chief information officer. “He
has become our ultimate beta tester.”
Traffic to the website is up:
This year, the Post’s site has registered striking gains in
traffic. In October, the Post passed its rival, the New York
Times, in unique traffic for the first time. The next month it
drew a record 71.6 million unique visitors, putting it right
behind digital media giant BuzzFeed, according to comScore Inc.
The November figure marks a nearly threefold increase in traffic
since Mr. Bezos took over, and he recently boasted that the Post
was on its way to becoming “the new paper of record.”
Anecdotally, I feel like I’m reading a lot more articles from the Post than I used to.
★ Monday, 21 December 2015