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Bezos Takes Hands-On Role at Washington Post

Lukas Alpert and Jack Marshall, writing for the WSJ:

When Washington Post owner Jeff Bezos received an email from a reader complaining about the time it took for the mobile app to load, he immediately fired off a note to the newspaper’s chief information officer. The message was simple: fix it.

“We looked at the problem and I told Jeff I thought we could improve the load time to maybe two seconds. He wrote back and said, ‘It needs to be milliseconds,’” said Shailesh Prakash, who heads the Post’s technology team as chief information officer. “He has become our ultimate beta tester.”

Traffic to the website is up:

This year, the Post’s site has registered striking gains in traffic. In October, the Post passed its rival, the New York Times, in unique traffic for the first time. The next month it drew a record 71.6 million unique visitors, putting it right behind digital media giant BuzzFeed, according to comScore Inc. The November figure marks a nearly threefold increase in traffic since Mr. Bezos took over, and he recently boasted that the Post was on its way to becoming “the new paper of record.”

Anecdotally, I feel like I’m reading a lot more articles from the Post than I used to.

Monday, 21 December 2015