The first thing you’ll notice about the Swiss Alp Watch is that
it, well, looks exactly like the Apple Watch. You’ve got that
beautiful, rounded, rectangular-shaped case that oozes the great
Jony Ive-led Apple Design team. But instead of a touch screen with
any number of apps, you have a gorgeous grey fume dial, something
for which Moser is well known among watch aficionados. […]
The Moser Swiss Alp Watch looks and feels just like the Apple
Watch on the wrist, and in fact is the same size as the 38 mm
variation. It is white gold, so the weight is considerably more,
but the feel is very much the same. Only 50 pieces will be made,
all in white gold, and at a price of $24,900 — only a little bit
more than the all-rose-gold Apple Watch Edition.
Kind of crazy.