The Toaster-Fridge Awakens

Michael Gartenberg, fresh off his stint as a director in Apple’s product marketing group, surveys the field at CES 2016:

CES started as a trade show for retail. In the ’80s and ’90s, it was a venue for great technology intros such as the CD (1981), the DVD, (1986) and HDTV (1998). By 2000, CES was the place to launch major products such as Xbox (2001). When I look at this year’s show, I see a lot of things no one needs, and few people will want. It’s a Sharper Image catalog brought to life, the ultimate “Why? Because I can!” So why is it still an important event? It’s the place to try and spot the new, new thing that might get consumers to replace the old, old thing. So far, I don’t see it but here’s what I do see.

★ Wednesday, 6 January 2016