Apple in 2015: The Six Colors Report Card

Jason Snell:

2015 is in the books. As this is a site with Apple as a primary focus, I thought it might be worthwhile to ask a bunch of my colleagues who pay attention to Apple and related markets to take a moment and reflect on Apple’s performance in the past year.

A few months back, designer Khoi Vinh provided the seed of an idea: “an annual Apple report card, as graded by Mac journalists,” his email read.

So in December I emailed a group of writers, editors, podcasters, and developers, and asked them to take a brief survey. They were prompted with 11 different Apple-related subjects, and asked to rate them on a scale from 1 to 5, as well as optionally provide text commentary on their vote. I received 24 replies, with the average results as shown below.

The scores and commentary feel right to me (and not just because I was one of the participants). This is Jason Snell at his best — culling a pile of input into a tightly-edited cohesive narrative.

Friday, 8 January 2016