2015 is in the books. As this is a site with Apple as a primary
focus, I thought it might be worthwhile to ask a bunch of my
colleagues who pay attention to Apple and related markets to take
a moment and reflect on Apple’s performance in the past year.
A few months back, designer Khoi Vinh provided the seed of an
idea: “an annual Apple report card, as graded by Mac journalists,”
his email read.
So in December I emailed a group of writers, editors, podcasters,
and developers, and asked them to take a brief survey. They were
prompted with 11 different Apple-related subjects, and asked to
rate them on a scale from 1 to 5, as well as optionally provide
text commentary on their vote. I received 24 replies, with the
average results as shown below.
The scores and commentary feel right to me (and not just because I was one of the participants). This is Jason Snell at his best — culling a pile of input into a tightly-edited cohesive narrative.