Now, six years after launching iAd, Apple is stepping back from
it. Multiple sources familiar with the company’s plans tell
BuzzFeed News that Apple is getting out of the advertising-sales
business and shifting to a more automated platform.
While iAd itself isn’t going anywhere, Apple’s direct involvement
in the selling and creation of iAd units is ending. “It’s just not
something we’re good at,” one source told BuzzFeed News. And so
Apple is leaving the creation, selling, and management of iAds to
the folks who do it best: the publishers.