John Koblin, reporting for the NYT:
Likewise, Mr. Landgraf said in an interview, “If Ted doesn’t give ratings, he shouldn’t then be saying, ‘This is the biggest hit in the history of blah blah blah.’ He shouldn’t say something is successful in quantitative terms unless you’re willing to provide data and a methodology behind those statements. You can’t have it both ways.”
Pretty sure Jeff Bezos and Amazon have proved that you can. Netflix is just following their playbook.
Mr. Wurtzel provided data from a firm named Symphony Advanced Media, which uses audio content recognition installed on phones to recognize what is being watched and when. According to Symphony’s data, the Netflix show “Jessica Jones” was viewed by 4.8 million people within the first 35 days of its premiere in the 18- to 49-year-old bracket important to advertisers. In that demographic, Mr. Wurtzel said that, according to Symphony’s data, “Master of None” had 3.9 million viewers, “Narcos” had 3.2 million and Amazon’s “The Man in the High Castle” had 2.1 million viewers.
What a crazy methodology. Who has software like this installed on their phone? What’s the app called, Big Brother?
★ Monday, 18 January 2016