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The Assembled-in-America Mac Pro

Regarding yesterday’s “Why Apple Assembles in China”, many readers have emailed or tweeted to ask why I didn’t mention the Mac Pro, which in its current incarnation is assembled in Austin Texas.

Two things:

  • The Mac Pro is Apple’s most expensive product. It starts at $3000 and the configurations most people want are thousands of dollars more than that.

  • The Mac Pro is almost certainly Apple’s lowest volume computer, probably by a long shot.

I mention the price not to suggest that the price is high because it is assembled in America. Rather, I think that because the price is high, Apple can afford to assemble it here. The higher the price, the less the cost of labor matters.

Thursday, 21 January 2016