It’s hard to feel good about Windows phone right now: Microsoft
sold just 4.5 million Lumias in the most recent quarter, good for
1.1 percent of the smart phone market. And that’s down from 10.5
million in the same quarter a year ago. It’s even down from the
previous (and non-holiday) quarter, which is … alarming, actually.
This thing has fallen through the floor faster than anyone really
imagined it would.
But it is worth reminding people that Microsoft is simply
following through on its promised strategy of July 2015. Which was
to reduce its exposure to per-unit losses (Microsoft, like Nokia,
loses money on every Lumia) and keep Windows phone in market
artificially, on life support, so that it could continue
developing a cross platform Windows 10 and the universal apps
platform. That is, Windows phone really is dead. But Microsoft
will sell you one if you’re a fan.
Another sign that the platform is dead: I don’t see anyone complaining about the lack of apps and developer support any more. It’s just accepted that Windows Phone doesn’t have the apps that iOS and Android do.