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iPhone 5se and Its Place in the Apple Universe

Rene Ritchie, writing at iMore:

Instead of price-dropping the iPhone 6 or coming up with a variant of that platform, like an iPhone 6c, Apple would simply update the iPhone 5s. Even with a late 2015 A9 processor, iSight camera system, and NFC radio for Apple Pay, component costs could still be kept within Apple’s target range for price point and margins. That way, just like the iPod touch refresh last year, people who still want the iPhone 5s get it, but with specifications that deliver an updated, modern experience.

A new 4-inch iPhone with an A9 processor and Touch ID solves a few problems for Apple, in one swoop. It gives Apple a modern iPhone to sell to people who really do prefer the smaller size, and it gives them a low-end-of-the-lineup model that is technically relevant for another 18-24 months.

Friday, 29 January 2016