Pandora Media, the largest Internet radio service, has held
discussions about selling the company, according to people briefed
on the talks. […]
For Pandora, it would be a curious time to sell. Its shares are
yielding a market value of $1.8 billion, down from more than $7
billion two years ago. The stock has fallen more than 60 percent
Pandora has the largest number of users for music streaming, but
the competition is encroaching. Spotify is said to be arming
itself with another $500 million in capital, and Apple Music
recently surpassed 10 million paying users. Pandora’s users peaked
at 81.5 million at the end of 2014, declining to 78.1 million in
the third quarter.
The streaming business is cutthroat.