Important correction from Ad Age, regarding the claim earlier this week that Google would favor AMP page in search results. The story now reads:
And, crucially, Google favors faster* sites over others with the
same search score in the results it shows consumers, said Richard
Gingras, senior director, news and social products at Google.
“Clearly, AMP takes speed to a point of extreme,” Mr. Gingras
said. “So, obviously we look to leverage that. Again, it is only
one signal. AMP doesn’t mean adopt AMP and get a massive boost in
search ranking. That is not the case. All of the other signals
need to be satisfied as well. But without question speed matters.
If we had two articles that from a signaling perspective scored
the same in all other characteristics but for speed, then yes we
will give an emphasis to the one with speed because that is what
users find compelling.”
Good to know.