Hollywood Reporter: ‘Dr. Dre Filming Apple’s First Scripted Television Series’

Michael O’Connell and Lesley Goldberg, reporting for The Hollywood Reporter:

Apple is making its first original television show. The Hollywood Reporter has learned that the technology giant is backing a top-secret scripted series starring one of its own executives, Beats co-founder and rap legend Dr. Dre.

Multiple sources say the 50-year-old mogul is starring in and executive producing his own six-episode vehicle, dubbed Vital Signs, and the production is being bankrolled by Apple. The series likely will be distributed via Apple Music, the company’s subscription streaming site, but it’s not clear if Apple TV, the iTunes store or other Apple platforms (or even a traditional television distributor) will be involved. Apple and a rep for Dre declined to comment.

If only this news had broken before I had Eddy Cue on my podcast. Interesting to think about how Apple would (will?) charge for exclusive content. Making it free for Apple Music subscribers is one idea, but if that’s the case, why did they call it “Apple Music”? What if it’s free for anyone with Apple TV?

It doesn’t sound very Disney-like, either:

While technically a half-hour, the show is not a comedy. Instead, it is described as a dark drama with no shortage of violence and sex. In fact, an episode filming Monday and Tuesday this week featured an extended orgy scene. Sources tell THR that naked extras simulated sex in a mansion in the Bird Streets neighborhood of Los Angeles’ Hollywood Hills.

Friday, 12 February 2016