Vox Media has long counted its own content platform as a key to
its success. But now it says the future lies in platforms run by
others, so it’s bringing in a digital media stalwart to help
strengthen those ties.
The company has hired veteran Choire Sicha, co-founder of the Awl
Network and a well-known figure in digital media, to become its
director of partner platforms.
Not sure what this means for The Awl, but it seems like a clear win for Vox.