Vox Hires Choire Sicha to Oversee Partnerships With Facebook, Snapchat

Lukas Alpert, reporting for the WSJ:

Vox Media has long counted its own content platform as a key to its success. But now it says the future lies in platforms run by others, so it’s bringing in a digital media stalwart to help strengthen those ties.

The company has hired veteran Choire Sicha, co-founder of the Awl Network and a well-known figure in digital media, to become its director of partner platforms.

Not sure what this means for The Awl, but it seems like a clear win for Vox.

Wednesday, 17 February 2016