If Connect is a social network, it fails miserably. There’s
nothing inherently social about the experience, which feels more
like a local bulletin board than a way for artists to engage
It’s also not a very good broadcast medium. Sure, I can post to
Connect and share out to Twitter and whatnot, but why? There’s
nothing unique or powerful about Apple’s system that makes it a
good hub. Because I have no idea how many followers we have, I
can’t even make a numerical argument for Connect-first posting.
And since we can’t even invite people from other places to follow
us on Connect, there’s no incentive to try.
As a fan, it’s a confusing mess. As an artist, it’s a black hole.
All media, no social.
Connect was a big part of the Apple Music introduction back in June, but I haven’t heard a word about it since other than when Dave writes about it.