Fiat Chrysler CEO: Apple Should Not Try Making a Car on Its Own


Speaking to journalists at the Geneva auto show, Marchionne said there was sufficient capacity available among car makers to deal with Apple’s requirements and it would make more sense for them to partner with a car manufacturer rather than become an actor itself in such a “complex business”.

I can see it now: the Fiat Rokr.

“If they have any urges to make a car, I’d advise them to lie down and wait until the feeling passes,” Marchionne told journalists. “Illnesses like this come and go, you will recover from them, they’re not lethal.”

They’ve struggled for a few years here, figuring out how to make a decent car. Phone guys are not going to just figure this out. They’re not going to just walk in.

Wednesday, 2 March 2016