March Madness 2016 Comes to Apple TV With Exclusive Split-Screen Feature

From the press release for this year’s NCAA March Madness Live app:

Platform expansion – This year’s product will expand to 12 platforms — more than ever before –including desktop, Amazon Fire tablets, Amazon Fire TV, iPhone, iPad, Android handset, Android tablet, Windows handset, Windows desktop, Apple TV, Apple Watch, Roku players and Roku TV models. Exclusively for NCAA March Madness Live, fans watching via Apple TV can enjoy two live games at once with the Split Screen feature.

That split screen feature should be great, especially during the first round when there are so many concurrent games. But is it exclusive for Apple TV for technical reasons, or because of a deal the NCAA worked out with Apple?

★ Friday, 11 March 2016