The order of photos and videos in your feed will be based on the
likelihood you’ll be interested in the content, your relationship
with the person posting and the timeliness of the post. As we
begin, we’re focusing on optimizing the order — all the posts
will still be there, just in a different order.
If your favorite musician shares a video from last night’s
concert, it will be waiting for you when you wake up, no matter
how many accounts you follow or what time zone you live in. And
when your best friend posts a photo of her new puppy, you won’t
We’re going to take time to get this right and listen to your
feedback along the way. You’ll see this new experience in the
I trust Instagram to get this right.