Apple announced on Thursday that it was working with the
entertainer Will.i.am and two veteran TV executives, Ben Silverman
and Howard T. Owens, on a new show that will spotlight the app
“One of the things with the app store that was always great about
it was the great ideas that people had to build things and create
things,” Eddy Cue, Apple’s senior vice president of Internet
software and services, said in an interview.
Details about the production are scant, and it was unclear how
directly the show would promote or refer to Apple’s own app store.
Executives declined to discuss specifics, such as financing,
title, timeline, storylines, episode length or how people will
watch the show.
If any developers hear from Apple about this, I’d be interested to know (on the Q.T., if necessary, which it probably will be).