Apple Downplaying the Apple Watch Edition in Both Online and Retail Stores

Ben Lovejoy, writing for 9to5Mac:

Apple has quietly revamped the Apple Watch section of its website, rendering the Edition almost invisible unless you specifically go looking for it. In addition, we’re hearing reports that Apple’s most expensive Watch is also being removed from some retail store displays. […]

The big tell, as noted by Lovejoy later in the article, is that the Edition didn’t see any new watch bands this week. It was always a bit of a lark, a whimsy the company granted to Jony Ive.

Thursday, 24 March 2016