One reason Bezos can concentrate narrowly at Amazon is the length
of tenure of his top lieutenants. Jeff Wilke, for example, joined
Amazon in 1999, and today he runs Amazon’s consumer business,
which he calls “Amazon Classic.” He says Amazon’s annual planning
process — and the detailed narratives its managers prepare for
them — allows Bezos to closely “audit” the company’s efforts.
Otherwise, says Wilke, “I would say his style has gone from being
more prescriptive to teaching and refining.” Jeff Blackburn, an
18-year Amazon veteran who runs the company’s M&A activities and
content businesses, describes Bezos as consistent in his selection
process. “He still works 65 hours a week. He’s still connected to
the office and doesn’t travel very much. He dives in on the same
issues now that he did many years ago.”
Lashinsky is one of the top writers in the racket. He’s really on fire lately.