Peter Kafka, writing for Recode:
While the NFL and Twitter haven’t disclosed the price for the package, people familiar with the bidding said Twitter paid less than $10 million for the entire 10-game package, while rival bids topped $15 million. Those numbers are a fraction of the $450 million CBS and NBC collectively paid for the rights to broadcast the Thursday games.
I think the NFL chose Twitter because Twitter is the platform for live commentary on sports. My Twitter feed was nuts — and a lot of fun — during Monday’s NCAA men’s championship game.
★ Wednesday, 6 April 2016