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Twitter Beats Amazon, Verizon for Global NFL Streaming Deal

Peter Kafka, writing for Recode:

While the NFL and Twitter haven’t disclosed the price for the package, people familiar with the bidding said Twitter paid less than $10 million for the entire 10-game package, while rival bids topped $15 million. Those numbers are a fraction of the $450 million CBS and NBC collectively paid for the rights to broadcast the Thursday games.

I think the NFL chose Twitter because Twitter is the platform for live commentary on sports. My Twitter feed was nuts — and a lot of fun — during Monday’s NCAA men’s championship game.

Wednesday, 6 April 2016